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Packaging Design

Art Direction, Branding, Graphic Design

The packaging for Al Ghawali dates and Al Ma'azim dates is inspired by the patterns of a traditional Bedoiun tent. Back in the days, when Bedouins travelled across deserts day after day, a tent was a sign of hope. It served as a warm oasis that welcomed weary Bedouins in its shelter, replenishing them with food and water. In other words, Bedouin tents were asymbol of celebration of life, of brotherhood. Through our packaging we glorify Qatar’s beautiful desert heritage by recreating the rich patterns and colours of a tent. We believe every box will be a start of a new celebration.